Severn Trent gives sewer misuse the red card

08 March 2016

A team from Severn Trent recently attended the Stoke City football stadium, to speak to fans about the ‘dos and don’ts’ of what to flush down the toilet, and the importance of using water wisely.

The water company has identified Stoke as a ‘hotspot area’ for sewer misuse, with teams regularly in the area unblocking the sewers, so thought it would be a good idea to pay a visit to Britannia stadium to talk to the football fans, including families, to help them understand what they can and can’t put down their toilets and sinks.

Severn Trent’s customer and community lead, Laura Williams, who spoke with lots of fans on the day, said: “It was a brilliant day at Britannia stadium, and it was great to speak to so many people about sewer misuse and water efficiency. Many families were shocked to realise that putting sanitary products, such as wipes, down the toilet can cause blockages and ultimately can cause sewer flooding.

“During half time we played a short video, which grabbed the attention of fans, and showed them how important it is to watch what they flush, and how you shouldn’t put anything other than the 3 ps – pee, (toilet) paper and poo down the toilet. Hopefully Stoke City fans now know to give sewer misuse the ‘red card’ and help look after their local sewer pipes and the environment.

“I would like to say a huge thank you to Stoke City for showing their support and giving us the opportunity to deliver our messages to the fans on the day. As I said, blocked sewer pipes can cause flooding and have a devastating effect on people’s lives, which is why it’s so important to help people understand that it’s completely preventable.”