Wonderful on Tap

Saving water made simple

We all use water in different ways – often without thinking about it – but saving water doesn’t have to be difficult.

How you can save water

Useful water-saving advice for however you use water.


The Great British Rain Paradox

"People might wonder how a country with such a reputation for rain like the UK could reach a tipping point where demand for water outstrips supply in just 25 years. But this may become a reality if we don’t take action to save water now. The fact is a convergence of factors underpinned by climate change has led us to this frightening prospect. But if we all take concerted action now we can ensure that there will be enough water to go around for generations to come."
Sir James Bevan, Chief Executive of the Environment Agency

The Great British Rain Paradox report has shown that 77% of people in the UK believe that we’re a ‘wet and rainy country’ and 72% believe we have enough water to meet our needs in the future. However, because of climate change and population growth the UK could face significant water shortages in less than 25 years.

The rate at which our population is growing is increasing demand for water, and changes to our climate are leading to wetter winters and drier summers.

You might be surprised to know that in April 2022, the Midlands only received 40% of their expected rainfall. Now this might sound like lovely spring weather, however it is now having a knock on effect to our summer supply. Less rainfall means we have less water in our reservoirs to serve you and your families. To help us during this dry period, please think about your water usage and what you and your family can do to conserve water this summer.

How we can save water together

We’re working hard to play our part in conserving water by:

  • finding and fixing leaks
  • investing in our infrastructure
  • supporting developers to build water efficient homes
  • educating groups all across our region on how to be water-wise.

But we need your help too, so we’re asking all of you across the region to be conscious of how much water you use, and do what you can to save.