"Shropshire Wildlife Trust pledged itself to the wildlife and natural environment of Shropshire and Telford 60 years ago, this has always been a journey undertaken in company. We are pleased to welcome the Get River Positive Pledges issued by our long term friends at Severn Trent Water. They have set themselves an ambitious set of targets, concern at river water quality is at an all-time high, our rivers are in trouble and we need this gearing up of key organisations such as Severn Trent Water to make that crucial difference and turn the tide. Clean water is a life giving essential, without it wildlife fails to thrive and life becomes impossible, there is much to do, so we at Shropshire Wildlife Trust support the Get River Positive Pledges and feel that maybe this is the corner being turned."
Shropshire Wildlife Trust

Getting River Positive

Our region’s rivers are the cleanest they have been since the 1980’s. There has been a dramatic reduction in pollution levels, and we have invested to help nature to thrive. 

In 2021 we reintroduced several families of beavers in Derbyshire and Nottinghamshire – for the first time in over 400 years.

Over the last 30 years we’ve reduced the level of phosphate and ammonia reaching our region’s rivers and as a result many rivers are in better health.

In the 1950s otters were common in Britain, but by the 1980s they were on the brink of extinction. Today otters are back in every county of England. 

We know that we need to do more and we also need to play a leading role in helping others to make positive changes too.

Let’s be clear; Get River Positive is not just words. It’s not an ambition or an aspiration. It is a firm commitment. We’ve listened to both our customers, local communities and campaign groups and our five pledges are a result of these discussions. 

Our five pledges are underpinned by a range of measures and metrics developed with partners and stakeholders, addressing our customers’ concerns and taking a leading role in ensuring that our region’s rivers are as healthy as possible.​

PLEDGE ONE

Ensure storm overflows and sewage treatment works do not harm rivers 

PLEDGE TWO

Create more opportunities for everyone to enjoy our regions‘ rivers

PLEDGE THREE

Support others to improve and care for rivers

PLEDGE FOUR

Enhance our rivers and create new habitats so wildlife can thrive

PLEDGE FIVE

Open and transparent about our performance and our plans

Wonderful rivers can transform our local communities providing: 

  • Amazing places to spend time
  • Strong links to how these blue spaces boost not only our physical but mental wellbeing too
  • A decrease in the risk of flooding 
  • Enormous amounts of biodiversity

So, as a leading environmental company it’s our pledge that we’ll Get River Positive by 2030 and we are going to take you on a trip to explain how and why.