Our 2025 -2030 plan
As a water company, it’s important for us to plan for the future. The decisions we make today will affect our customers and their communities for decades to come. Our plan for 2025-2030 is based on a rich understanding of customers’ priorities from our research, and sets out what we will deliver and what the investment means for customers’ bills.
What we wanted to know
Our plans for 2025-2030 have been informed by many pieces of customer research (published in the research library). As we approached the end of putting together our plan we wanted to know what customers thought of our proposals and how acceptable they found our plan.
How we did it
We commissioned market research agency, Thinks Insight & Strategy, to conduct qualitative research, engaging a total of 96 customers. This included face to face and online discussion groups, and in depth interviews.
We carried out the research between May and August 2023.
What customers told us about our plans for 2025 - 2030
What our customers have to say
Read our latest reports
Looking into how our customers percieve the affordability and acceptability of our PR24 plans