News

Severn Trent calls on its customers to become Water Saving Heroes

Thursday 10th June

As the weather starts to warm up, Severn Trent is encouraging customers to put on their metaphorical capes and become water saving heroes this summer. 

As part of the campaign, the company is also offering its water saving customers the opportunity to win a day out. All customers need to do is upload a photo, video or drawing/design of their top tip to Facebook or Instagram and explain the idea or top tip in the description – by using the hashtag #STWaterSavingHero they’ll be entered into a free prize draw to win a £200 gift card for use in a variety of restaurants, theme parks and hotels.

Doug Clarke, water resources manager at Severn Trent, said: “We noticed a huge increase in water demand during the hottest period last summer, especially as more people were spending time at home and in the garden. With another summer of staycations ahead of us we’re asking for customers to help by leaving the car and jet washing for another day and just enjoy the good weather.”

The company has revealed that demand increased by a whopping 40% during the hottest period last summer when everyone was at home, and while its reservoirs often remain full of raw water, the challenge is treating and pumping it out fast enough to meet demand - especially when temperatures increase and more people head into their gardens. 

Doug added: “We’re really excited to see our customers tips and tricks for saving water, whether it’s swapping from a garden hose to a watering can, jazzing up their water butt to make it a garden feature or turning off the tap while brushing your teeth, there are so many easy ways to save water and we cannot wait to see what everyone comes up with.”

Severn Trent’s top water saving tips:

  • Always use a watering can instead of a hosepipe when watering the garden
  • Try switching from a hosepipe to a bucket and sponge when washing the car
  • Be proud of your yellow lawn, it’ll bounce back in no time once it rains
  • Sprinkle Swell Gel in your pots, planters and hanging baskets - these clever granules store water and then slowly release it as your soil dries out, keeping your plants happier for longer
  • Use recycled water wherever you can - collect rainwater in a water butt, empty pets water bowls in the border when you refresh them, you could also use leftover paddling pool water to water your plants 
  • Don’t forget that you can also get free water saving devices to help save water in your home too!

More information about the Water Saving Hero competition, as well as water saving tips can be found at www.stwater.co.uk/hero